Not hire. Not outsource. Design. Decide exactly what they know, how they think, what they do, and how they improve. Then deploy them across your entire business.
That’s an AI agent.
Build Your First AgentMost “AI” you’ve seen waits for instructions. An agent doesn’t wait. It figures out what to do.
IF this, THEN that. Follows rigid rules. Breaks when anything unexpected happens. Can’t adapt, can’t learn, can’t handle exceptions.
Answers questions. Makes predictions. Waits for you to ask. Useful, but passive. It only does what you tell it to do, when you tell it.
Sets its own goals. Plans multi-step actions. Uses tools. Handles surprises. Learns from outcomes. Works autonomously, 24 hours a day, without being told what to do next.
Researches prospects before the first touch. Writes personalized outreach based on their company, their role, and what they actually care about. Makes the call. Handles objections. Follows up at exactly the right time. Books the meeting. Your human reps only step in for the conversations that need a personal touch.
Manages inventory levels across warehouses. Coordinates scheduling between teams. Routes tasks to the right people. Flags bottlenecks before they become emergencies. Handles the kind of cross-system coordination that usually requires someone with 10 years of institutional knowledge.
Monitors your competitors, your market, and your industry around the clock. Reads the news, the filings, the reviews. Summarizes what changed, what matters, and what you should do about it. Delivers a briefing before your morning coffee, not after a two-week research sprint.
Not a chatbot that asks you to rephrase. An agent that reads the customer’s full history, understands the problem, checks your systems for the answer, takes the corrective action, and confirms the resolution. Multi-step problem solving, not FAQ lookup.
Reviews every deliverable, every document, every output against your standards. Catches errors your team is too busy to notice. Flags inconsistencies before they reach a customer. Maintains quality at scale without adding reviewers to the payroll.
Runs experiments across your campaigns. Adjusts ad spend based on what’s actually converting, not what the last monthly report said. Tests headlines, audiences, landing pages. Reports what’s working and why. Optimizes while your team sleeps.
The core that plans, decides, and adapts. It breaks complex goals into steps, evaluates options, and chooses the best path forward. When something unexpected happens, it replans instead of crashing.
Your business data, customer history, past interactions, and the agent’s own experience. Short-term memory for the current task. Long-term memory for patterns learned over months. It gets smarter the longer it runs.
Your CRM, your email, your phone system, your database, your calendar, your analytics. The agent doesn’t just think. It acts. It sends the email, updates the record, makes the call, files the report.
Hard limits you define. What the agent can spend. Who it can contact. What decisions require a human. When to escalate. You set the boundaries. The agent operates freely within them and stops at the edge.
The first question every founder asks: “What if it does something wrong?” Good question. Here’s the answer.
Every agent we build has guardrails baked in. Hard limits on what it can spend, who it can contact, what decisions it can make without asking. You define the boundaries. The agent operates freely within them and stops at the edge.
Every action is logged. Every decision has a paper trail. You can see exactly what the agent did, why it did it, and what information it used to decide. Full transparency, not a black box.
You set escalation rules. When the agent encounters something outside its confidence range, it doesn’t guess. It asks a human. You decide what those thresholds are, and you can adjust them as trust builds over time.
And if you ever need to stop everything, one button. Instant pause. No damage, no runaway processes, no cleanup. You can resume when you’re ready.
What does this agent do? What decisions can it make on its own? What’s off-limits? We define the agent’s job description the same way you’d define a human role, except we also define the boundaries the agent can never cross.
We feed the agent your data, your processes, your communication style, your standards. It learns how your business works, how your customers talk, what good output looks like. Not a generic model. An agent built specifically for your company.
The agent works in parallel with your human team. Every decision it makes is reviewed. Every action is logged. Your team flags what the agent gets right and what needs tuning. This is where the agent goes from good to exceptional.
Full autonomous deployment with monitoring, performance tracking, and continuous learning. The agent doesn’t freeze at the version you launched. It gets better every month as it processes more of your data and learns from more outcomes.
Your next hire doesn’t need a salary. It needs a spec.