Build
Custom software development
Web apps, mobile apps, internal tools, and AI features. Scoped in writing, quoted fixed in 48 hours, and billed by shipped milestone. You own the code outright.
Software development →Custom software development and AI growth engines
Guaranteed success or you don't pay.
We build web and mobile apps, plus AI growth engines that skyrocket your business. Pay only for performance.
What we do
Two services. One guarantee.
Grow
AI growth engines
SEO content, sales outreach, prospecting, and customer reactivation, built and run for you. No monthly fees. You pay per result.
Growth engines →Trusted by teams from
The industry-wide pattern
Agencies get paid whether you win or lose
Dev shops bill by the hour, so slow work pays better than fast work. Marketing agencies bill monthly retainers, so they get paid whether leads show up or not. AI consultants charge five figures for a slide deck and a pilot. Different industries, same broken deal: the money moves before the results exist.
of corporate generative AI pilots fail to produce revenue or P&L impact, despite $30-40 billion in enterprise investment.
MIT Project NANDA, The GenAI Divide: State of AI in Business 2025
of AI projects fail outright, roughly twice the failure rate of non-AI IT projects.
RAND Corporation, The Root Causes of Failure for Artificial Intelligence Projects, 2024
of software projects are challenged or fail outright. Only about a third succeed on time, on budget, with the intended result.
average budget overrun on large IT projects, which also deliver 56% less value than promised.
Every number up there was billed upfront, by the hour or by the month, with zero accountability for the outcome. So we priced our work the opposite way. Software is quoted fixed and paid by shipped milestone. Growth engines are paid per result. Failure costs us, not you.
We only profit when you do.
What we build
Web and mobile apps
Customer portals, dashboards, SaaS products, marketplaces, and cross-platform mobile apps that ship to both stores. Built by senior engineers, owned by you.
Internal tools and AI features
The spreadsheet that became a monster, replaced with software that does the work itself. AI wired into real workflows: intake, routing, drafting, verification.
SEO content engines
High-quality, research-based web content that actually ranks on search engines and drives high-volume lead generation with no ad costs. Pay only if it works.
Sales outreach at scale
Personalized sales outreach drafted from real research, not templates. Custom, natural-sounding outreach with high reply rates. Sent through channels your team already uses.
Sales prospecting & enrichment
AI finds the right people at the right companies, runs waterfall enrichment across multiple data providers, and hands your sales team a hot list every week, or straight to your CRM.
Customer reactivation engines
AI digs through your data, finds dormant leads and churned customers, and drafts personalized outreach. A powerful profit engine where you only pay for success.
Want to see exactly how we work? Read the methodology library, skim the guides, or run the numbers on a campaign with our free ROI calculators.
Proof
One client. Both services. Real numbers.
A client in one of the most competitive legal markets needed a two-sided lead marketplace: consumer intake on one side, case buyers on the other. We designed and built it, six applications and more than 125,000 lines of code, with AI-verified leads delivered straight into buyers' CRMs. We've operated it for them since 2022.
Then the same team pointed an SEO engine at the consumer side. Inbound leads grew 9x in three months with no added ad spend, and free organic leads now outnumber paid ad leads 4 to 1. The software and the growth came from one team.Read the case study →
How it works
Show us your business.
Send your website, your idea, or both, with a few sentences about what you need. Within 48 business hours you get a written plan with real terms and real numbers. Free, no sales call.
We get to work.
Scope, terms, and price agreed in writing before anything is billed. A small start fee begins the work, and most projects launch in 1 to 4 weeks.
You pay when it delivers.
Milestone payments on software. Per-result fees on growth engines. The final payment always waits until the work has actually delivered.
How we charge
We only profit when you do
Most agencies charge big upfront fees with no accountability for what happens next. Not here. Every engagement is priced so we only profit when you get what you paid for.
On software builds
Free
48-Hour Build Plan
Send us what you want built. Within 48 business hours you get a written scope, a fixed quote, and an honest no-go if we're not the right fit. Free, no sales call.
Upfront
Start fee
A small fee from $499 to begin work, just like the setup fee on our growth engines. Everything after it is tied to delivery, not hours.
Tied to delivery
Milestone billing
The build splits into working milestones against a fixed quote. You pay when each one ships and runs, and the final payment waits until you've signed off. If we misjudged the scope, we eat the difference.
On growth engines
Upfront, credited back
Setup fee
Covers our cost to build and customize the engine. No profit. Setup cost is applied as a credit. For example, if your setup cost is $499, your first $499 worth of qualified leads is free.
Ongoing
Performance pricing
After launch, you pay for the results you want. The better the engine performs, the more we both make. The longer we work together, the better aligned the math gets.
Honest math
What we measure
Outputs the engine delivers: qualified leads, new clients, interested replies, organic ranking increases, and more. No results, no payment.
Performance pricing models
We'll work with you to find what works best for all of us.
Pay per qualified lead
A flat fee per delivered lead that meets criteria we both agree on. The most common arrangement. Frequently used for sales outreach engines, sales prospecting engines, and SEO content engines.
Pay per qualified reply or meeting booked
A flat fee per inbound reply that fits the criteria, or per booked meeting. Common for sales outreach engines. Some dependency on the quality of your offer, since better offers get more replies.
Pay per ranking improvement
A fee tied to specific keyword ranking improvements on search engines. Best for SEO content engines. Only pay for mutually agreed upon ranking increases.
Pay per organic visitor
A small fee per net-new organic visitor the engine drives. Our SEO content engine creates a direct line between work delivered and traffic earned. SEO agencies have no accountability, we absorb the risk and you reap the rewards.
Revenue share
A percentage of revenue attributable to the engine, measured against an agreed baseline. High upside for both of us as the engine scales, you only pay when you get paid.
Pay per closed deal
A flat fee per signed contract or completed transaction sourced through the engine. No other AI development service lets you tie payments so directly to new business.
How we know it's working
Tracking you can trust
Performance pricing only works if we can clearly separate what's from the AI engine and what's not. Here's how we do it.
Path A
You already have a stack
You already have a CRM and analytics. We connect to what you have, write source data into the records you already work with, and let your tools stay the source of truth. Nothing gets moved, copied, or held hostage.
- CRM connection: HubSpot, Pipedrive, Salesforce, or Close via official API
- Per-lead source citations written onto every record we deliver
- Analytics: GA4, Search Console, PostHog, or your existing BI
- Ad platforms: Google Ads, LinkedIn, Meta with UTM tagging end to end
- Slack or email alerts on whatever cadence your team prefers
Path B
You don't have tracking set up
We install a lightweight tracker as part of the engine build. No extra cost. If you ever move to HubSpot or similar later, no additional charge to migrate. You'll see exactly what leads come from the engine, and which don't.
- Lead source capture: UTM, referrer, gclid, first-touch landing page
- Form attribution wired into your existing forms or new ones we build
- Call tracking through dedicated Twilio numbers when phone leads matter
- A simple shared dashboard at a private URL you and we can both see
- A weekly numbers email to whoever on your team needs it
Tools we connect to
HubSpotPipedriveSalesforceCloseGA4Search ConsolePostHogGoogle AdsLinkedIn AdsMeta AdsGmailOutlookSlackTwilioWebflowWordPress
Either way, you and we see the same numbers, with no black boxes.
See the full breakdown →Our promises in writing
The same terms appear on every engagement letter we send.
If you don't get results, you don't pay
Growth engines bill per result delivered. Software bills per working milestone, with the final payment waiting on your sign-off. No results, no invoice.
No profit in the upfront fee
The small setup or start fee covers our costs and nothing more. On growth engines it's credited back against your performance fees. Our profit comes from delivering, not from selling you the build.
Fixed quotes that stay fixed
Every software build gets a written scope and a fixed quote before any money moves. If we misjudged the work, we eat the difference, not you. And the code, repos, and IP are yours outright.
Free assessment in 48 hours
Send your website, your idea, or both. We reply in 48 business hours with a real plan and real terms. If we can't help, we say so honestly. No pesky follow-up sales calls.
Common questions
What do I actually send you?
Your website and a few sentences about how you want to grow. That's it. We look at your site, your offer, and your competitors to see how we can help.
What does "pay only for performance" actually mean?
Per-result fees or revenue share. Paying for qualified leads, new clients, booked meetings, ranking improvements, or a percentage of revenue attributable to the engine. No discovery fees, no monthly fees, no payment until the engine delivers real results.
What happens after the engine launches? Do you walk away?
No. We run the engine ourselves, and performance pricing only works if it keeps producing, so we stay involved by design. Platforms change, goals shift, and the engine needs adjustments along the way. We're paid when it performs, which means keeping it performing is our job, not yours.
Will this work with the tools I already use?
In almost every case, yes. We connect to the CRM, CMS, and ad tools you already pay for. If something doesn't integrate cleanly, we tell you up front in the assessment.
Do I have to buy both services?
No. Hire us for a build, a growth engine, or both. Each stands on its own. Plenty of clients start with one and add the other later, once the first has paid for itself.
What does a custom software build cost?
You'll know your exact number before spending anything: every build gets a fixed quote in the free 48-hour plan. Most small business builds land between a few thousand and a few tens of thousands of dollars. The quote is honored even if we misjudged the work, and you own the code outright.