How we build
Custom software build
How we scope, quote, and ship web and mobile apps on milestone billing.
How a software build actually runs here: a written scope and fixed quote before any money moves, working milestones you can use as they ship, and a final payment that waits for your sign-off. AI-accelerated development by senior engineers is why the quotes come in lower than you'd expect.
How we build it
1. The 48-Hour Build Plan
Before anything is billed, you get a written build plan: what we'd build, how it splits into milestones, what each milestone costs, and what the total fixed quote is. If we're not the right fit, we say so in the same reply.
- Written scope with the milestone breakdown and a fixed quote
- Plain-English architecture: what runs where, what it costs to host
- An honest no-go if the project doesn't make sense to build
- Free, delivered within 48 business hours, no sales call
2. Scope, then a small start fee
When you approve the plan, a small start fee begins the work. It's the same skin-in-the-game mechanic as our growth engines: enough to commit both sides, with everything after tied to delivery.
- Fixed quote locked in writing before work starts
- Milestones ordered so the riskiest assumptions ship first
- You can stop at any milestone and keep everything shipped so far
3. Build in working milestones
AI-accelerated development, reviewed and owned by senior engineers. Every milestone is working software you can click, not a status report. You pay for each milestone when it ships and runs.
- Working software at every milestone, deployed to staging you can use
- AI assistance for speed, senior human review for correctness and security
- Weekly plain-English updates, no jargon, no surprises
- If we misjudged the scope, we eat the difference, not you
4. QA, launch, and handoff
The final milestone is the live launch, and its payment waits until you've signed off. Then everything is transferred: code, repos, infrastructure, and documentation, all in your name.
- QA pass and staging review before anything goes live
- Every build ships SEO-ready: metadata, schema, sitemap, performance
- You own the code, repositories, and IP outright
- Optional support after launch, on terms you choose. No lock-in.
Edge cases we handle
- You already have a codebase. We audit it first and quote a takeover honestly, including when the right answer is not to rebuild.
- You're not sure what to build. Start with the free build plan; scoping is the deliverable, and it's yours to keep even if you build elsewhere.
- You need it to grow after launch. That's the other half of our business, and it's a la carte: add an SEO or lead-gen engine only if you want it.
- Mid-build scope changes. New scope gets a new written quote before it enters the plan. The original quote never quietly inflates.