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04
Case Study

Safe Chat

MobileWebAI/ML

A start-up was looking to crack the code and succeed where many others tried and failed: video chat software built to connect strangers all over the world.

The client teamed up with AI dev to bring this dream to life.

Project Scope

Standing in the way are two major problems.

01
Challenge

Many simultaneous users are needed to make the platform enjoyable, a tremendous challenge for a new app with zero existing user base.

02
Challenge

Bad actors and pranksters gravitate to platforms like this to ruin it for everyone else.

Tackling the Challenge
1

Mobile-First Strategy

While competing platforms were all web-based, we went mobile-first, with a user interface and experience built around what works best for mobile users.

2

Multi-Platform Launch

To maximize the number of simultaneous users right out of the gate, we launched on iOS, Android and the web all at once.

3

AI-Powered Marketing

We took marketing to another level by building autonomous AI tailored to their goal, keeping costs ultra-low while ensuring the platform is active with users 24/7.

4

Intelligent Safety System

We developed an AI to automatically detect bad actors and pranksters. Starting with user reports of inappropriate content, we built a rich array of data points from red-flagged incidents. Leveraging deep learning, we built a system that almost completely prevented high-risk users from accessing the platform.

The AI Advantage

Two custom AI systems working in harmony to drive growth and maintain safety

*

Growth Engine

Autonomous AI marketing system that keeps acquisition costs ultra-low while ensuring 24/7 platform activity with engaged users.

!

Safety Shield

Deep learning system trained on user reports that identifies and blocks high-risk users before they can harm the community.

Delivered Results

Platform
60
Days to Launch
Entire project including iOS, Android, and web platforms with marketing software
AI System
45
Days to Safety AI
Complete AI system to prevent bad actors from accessing the platform
Budget
1/3
Of Original Budget
Saved 2/3 of development budget, enough to triple marketing efforts
~

Mission Accomplished

In the end, we met all client goals, including the most important: many thousands of daily users connecting safely around the world.