A start-up wanted to build a feature-rich marketplace platform for hiring remote workers, with extensive functionality, great design and a code base stable enough to support millions of users.
The plan was to build a platform allowing employers to post a wide variety of job types and search or browse worker profiles, while workers can create profiles and seek out job opportunities.
Competing platforms provide insufficient tools, inhibiting collaboration and workflow.
Generic client feedback systems lack personalization. Employers can't sort by the qualities they value most in a potential hire.
The industry leader has a 25MB file transfer limit, forcing most users to go off-platform to submit and receive work - exactly what every platform wants to avoid.
Competitor websites all have generic home pages, using a similar design to present similar information.
Instead of the generic client feedback system favored by competitors, we implemented an innovative rating system that allows each employer to rate and sort workers by the specific performance categories they care about most.
While competitors force most users to leave the platform to exchange files, we built the only file exchange system in the field that allows 10GB transfers.
While competitors rely on generic, look-alike home pages, we designed a modern and minimalist interface that immediately presents the most compelling reasons to try the service — converting visitors at an exceptionally high rate.
We made the platform easier to navigate, better looking, and more exciting than any other company in the field — a beautiful presentation that immediately gives visitors compelling reasons to try the service.
Smart solutions delivered measurable competitive advantages from day one.
*Based on industry leader's 10-K annual report
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