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06Case Study

Online
Marketplace

WebMobilePlatform

A start-up wanted to build a feature-rich marketplace platform for hiring remote workers, with extensive functionality, great design and a code base stable enough to support millions of users.

400x
Larger file transfers than competitors
+52%
Higher user retention rate

Building a Complete Platform

The plan was to build a platform allowing employers to post a wide variety of job types and search or browse worker profiles, while workers can create profiles and seek out job opportunities.

$

Payment Processing

@

Escrow

=

E-wallet

*

Rating System

>

Email Marketing

~

Instant Messaging

#

Project Workrooms

+

Work Submission

Competitor Limitations

Competing platforms provide insufficient tools, inhibiting collaboration and workflow.

01

Generic Feedback Systems

Generic client feedback systems lack personalization. Employers can't sort by the qualities they value most in a potential hire.

02

Tiny File Transfer Limits

The industry leader has a 25MB file transfer limit, forcing most users to go off-platform to submit and receive work - exactly what every platform wants to avoid.

03

Generic Experiences

Competitor websites all have generic home pages, using a similar design to present similar information.

Beating the Competition

Smart Rating System

Instead of the generic client feedback system favored by competitors, we implemented an innovative rating system that allows each employer to rate and sort workers by the specific performance categories they care about most.

Massive File Transfers

While competitors force most users to leave the platform to exchange files, we built the only file exchange system in the field that allows 10GB transfers.

10GB
Maximum file size
25MB
Industry Leader
vs
10GB
Our Platform

That's 400x larger file transfer capacity, virtually eliminating the need for users to go off-platform.

Delivered Results

The first hiring platform to include a true project management system that ensures employers are happy with every single piece of work they receive.

+52%
User Retention Rate
Above the industry leader*
400x
File Transfer Capacity
Compared to competitors

*Based on industry leader's 2019 10-K annual report

Designed for Results

Our design team built upon this strong functionality with a modern and minimalist home page that immediately gives visitors a beautiful presentation of the most compelling reasons to try the service.

We made the platform easier to navigate, better looking, and more exciting than any other company in the field.

Exceptionally high visitor-to-customer conversion rate