Growth engine
Outreach at scale
Personalized cold and warm outreach at volume, drafted from research, not templates.
An AI pipeline that researches each prospect, drafts a personalized message, sends through your team's existing channels, handles replies, and tracks what works. The outreach engine sends human-sounding, truly custom messages, not a template with 'Hi Dave' at the beginning. Built around the channels your sales team already uses, not a separate tool.
How we build it
1. Define the audience
We work with you to define an ideal company profile and an ideal person profile, plus the angle that should land for them.
- Industry, headcount, geography, revenue band, technology used
- Person seniority, function, recent moves, public statements
- Negative filters (companies and roles to skip)
- The angle: why YOUR business helps THIS person specifically
2. Research each prospect
Templates don't work anymore. AI does the research a good SDR would do, on every single prospect, before any message is drafted.
- Recent posts, podcasts, or interviews summarized per prospect
- Mutual connections and warm-intro paths surfaced
- Trigger events (funding, hires, launches) flagged
- One-paragraph context note per prospect
3. Draft in your voice
Every message is drafted from the research and the angle, in your voice. No templates.
- Voice profile from your past sent messages
- Personalization grounded in real research, not first-name tokens
- Multi-touch sequences with non-template follow-ups
- Always human-approved before send (no autonomous sending by default)
4. Send and learn
Messages go through your team's existing channels. Replies route back into your CRM. The engine learns what works and adjusts.
- Send via Gmail, Outlook, LinkedIn, or your team's existing tooling
- Reply detection, classification, and routing into your CRM
- Reply-rate tracking by audience, angle, and sequence step
- Weekly performance review and angle refinement
Edge cases we handle
- Heavily regulated industries (legal, financial). We add a compliance review step before any send.
- Markets with very small TAM. Below ~500 plausible accounts the math doesn't work. We say so.
- Existing relationships that would be hurt by automation. We exclude prior contacts and intros from the first sequences.