Growth engine
Content repurposing engine
Turn one piece of content into ten across formats and channels.
An AI pipeline that takes every piece of long-form content you produce (or that we produce in the SEO content engine) and turns it into a steady cadence of social posts, email snippets, video scripts, and podcast notes. The cheapest force multiplier on existing content investment.
How we build it
1. Source ingestion
Every long-form piece (blog post, podcast transcript, webinar recording, video) goes through an ingestion step that extracts the durable insights.
- Auto-pull from your CMS, podcast host, or video platform
- Transcription where needed (podcasts, videos)
- Insight extraction: 5 to 15 reusable points per source piece
- Quote and stat extraction with citations preserved
2. Format adaptation
AI rewrites the extracted insights into the formats your team actually distributes. Each format is its own writing problem.
- LinkedIn posts (3 to 5 per source piece, in your voice)
- Twitter / X threads when length fits
- Email newsletter snippets and subject lines
- Short-form video scripts (60 to 90 seconds)
- Podcast show-note summaries
3. Voice preservation
Generic AI output kills repurposed content. Voice profile constrains every output to sound like you, not like ChatGPT.
- Voice profile from your existing channels (LinkedIn, email, social)
- Channel-specific tone calibration (LinkedIn voice differs from email voice)
- Human review of first-week output, then automated
4. Distribute and measure
Outputs ship through your existing distribution tooling. We measure what works and feed it back into format selection.
- Buffer, Hootsuite, or your social scheduler integration
- Email integration via Mailchimp, Beehiiv, ConvertKit, or your stack
- Engagement tracking per format and per source piece
- Monthly review of which formats and topics earn the most reach
Edge cases we handle
- Highly technical or compliance-sensitive content. We add a fact-check or compliance review step before publish.
- Source content that's too thin to repurpose. We tell you which pieces are worth running through the engine and which to skip.
- Brand voice that varies wildly across channels. We build separate voice profiles per channel rather than forcing one.